Advertiser acquisition and campaign controls
Plan a performance partnership with defined traffic quality, GEO eligibility, compliance rules and server-to-server conversion reporting.
Campaign access is validated before launch. S2S tracking and postback parameters are documented, while payment schedules, thresholds, methods and eligibility are agreed for each partner and campaign.
Start with economics and constraints
A useful advertiser brief includes target geography, average order value, acceptable acquisition cost, permitted creatives, customer support policy and how reversals are handled.
Onboard partners deliberately
Align the conversion event and acceptance process before scaling. Offer approvals and traffic restrictions should be visible to the appropriate affiliate team.